The celebrity Designer Manish Malhotra will now produce new uniforms for close to 10,000 Air India frontline staff, including cabin crew, cockpit crew, and ground and security specialists, as part of the Tata Group airline’s new global corporate identity and ongoing modernization initiative. Before the year is over, the new uniforms will be presented, according to Air India.
Campbell Wilson, CEO & MD of AI, stated: “Air India is delighted to be collaborating with Manish Malhotra to realize our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage, and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India.”
Manish Malhotra said: “It’s an absolute honor to collaborate with Air India, our national flying ambassadors. Reimagining their uniforms is the onset of a journey of joy and collaboration, and I am excited to embark on it. Our shared ideology is simple yet profound: to evolve without erasing, to modernize without forgetting. Together, we aim to intertwine tradition with the future, crafting uniforms where comfort meets authenticity, wrapped in timeless elegance.”
With this partnership, Air India is taking its ongoing modernization initiative one step closer to realizing its new global brand identity. By the end of 2023, Air India hopes to start implementing the new appearance for its uniformed staff.