Katrin Kaif has been appointed as the brand ambassador for Etihad Airways, the flag carrier of the United Arab Emirates, beginning on Tuesday.
According to a statement from the airline, this partnership represents a significant turning point as Etihad expands its presence in India and fortifies its ties with Indian communities there as well as in important international markets like the UAE, the US, the UK, and Canada.
The Gulf-based airline and the Bollywood celebrity have worked together twice in the last ten years.
Katrina will be featured in several creative and interesting marketing ads as the brand ambassador for Etihad, the airline announced in a statement.
In the first clip from the project to be released, Katrina Kaif can be seen flying in Etihad’s newest A350 jet. The clip offers a cinematic voyage with feelings akin to a Bollywood movie, including drama, love, and delightful surprises.
“I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey,” said Katrina Kaif.
The new alliance builds on Katrina’s 2010 work with Etihad, in which she was profiled as a savvy traveler promoting Etihad’s travel offerings, according to Etihad.