Alia Bhatt’s childrenwear brand Ed-a-Mamma has joined together with Isha Ambani’s Reliance Industries to promote their love of environmentally friendly clothing all across the world.
To validate the information, the actress posted a cute photo with Isha Ambani on Instagram.
Alia continued, “Ed-a-Mamma is a bootstrapped venture with a big heart. Reliance Retail is India’s largest retailer. What we have in common is our dream to continue the work of building a homegrown, vocal-for-local brand of children’s products that are safe, parent-friendly, and planet-friendly.”
The actress-turned-entrepreneur Alia Bhatt debuted her kidswear line in 2020 after realizing the absence of a top-tier domestic company offering eco-friendly clothing options for children at reasonable prices. The company began with children’s clothing aimed at youth between the ages of 4 and 12.