Genelia Deshmukh adds star power to IVAS, Infra.Market’s home interiors brand.

Infra.Market has announced the addition of Indian actress Genelia Deshmukh as the brand ambassador for IVAS. Her charm and relatability will help Genelia infuse a youthful appeal into the brand, transporting home interiors into a realm of vibrant dreams.

Her deep connection and magnetic presence with the younger generation will help expand the horizons of IVAS, striking a chord with the discerning audience.

Co-Founder Aaditya Sharda of Infra.Market, said, “At IVAS, we are striving to revolutionize the world of home interiors, offering innovative solutions that combine functionality with aesthetics. Today, we are thrilled to join forces with the talented Indian actress Genelia Deshmukh. Her remarkable achievements and vibrant personality make her a perfect fit for the brand. We look forward to establishing a stronger bond with our target audience and enhancing IVAS’s brand presence.”

Genelia Deshmukh will help enrich the brand’s identity and reach, also embodying its unwavering commitment to deliver excellence and grandeur that align perfectly with the aspirations of consumers.

Indian Actress, Genelia Deshmukh said, “Home is a space that reflects a unique personality and style, and I resonate deeply with the futuristic approach of IVAS in revolutionizing home interiors through technology and customised nuances. I am thrilled to join the Infra.Market family and look forward to their vision of bringing dream homes to life.”

IVAS powered by Infra.Market is derived from the Sanskrit word ‘NIVAS’, that is, place of living and thus, inspires home renovation. It celebrates the emotional journey of home building by bringing together premier offerings in Fans, Lights, Tiles, Sanitaryware, Bath Fittings, Designer Hardware, and even Modular Kitchen and Wardrobes.

Infra.Market is India’s leading tech-enabled construction solutions company. It is also the fastest-growing unicorn in the construction solutions space, with best-in-class economics and profitability metrics. For six consecutive years, Infra.Market has been profitable and it is currently valued at $2.5 billion. Infra.Market is working towards solving complex issues in the Construction & Infrastructure sector via the smart use of technology by creating a community of Manufacturers, Dealers and Architects across India. It is disrupting the opaque nature of this sector by bringing in transparency and efficiency.


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