Ten early-stage grassroots entrepreneurs will be featured in “Mission Start Ab,” which will have an emphasis on made-in-India innovations with the potential to bring about socioeconomic change. To win funding from three of India’s most renowned investors and become the country’s next unicorn, founders will face a series of difficult obstacles.
The Office of the Principal Scientific Adviser (PSA), Government of India, and Prime Video, India’s most popular entertainment platform, have partnered to create Mission Start Ab, a groundbreaking series that will highlight India’s grassroots innovators as they accelerate their business growth. The seven-episode series will demonstrate how these promising entrepreneurs, who are focused on expanding made-for-India technologies with the potential to affect socio-economic change, overcome several obstacles in the pursuit of growing their businesses and obtaining funding for their initiatives. This entirely Made-In-India series, which takes advantage of the fact that India has one of the largest and most active startup ecosystems in the world, also brings together three renowned investors who will look for India’s next unicorn by putting these 10 early-stage founders through a series of rigorous exercises and simulations that will test their skills in entrepreneurship, management, communication, and crisis management.
The strength of the human tales that are behind every successful Indian start-up will captivate viewers in the new series Mission Start Ab. Three of the most successful investors will have the chance to invest in creative and bold business owners who can grow and scale their enterprises. With tales of these distinctive Indian start-ups and founders, their humble beginnings, never-say-die attitude, and the sacrifices they made along the road to realize their aspirations, the series promises to enthrall audiences. Investors will also serve as mentors in this series, challenging and empowering some of the most brilliant minds in the industry, making it more than just a program about raising money where entrepreneurs seek investments and investors seek profits. These incredible early-stage entrepreneurs will fight with one another to become India’s next unicorn, and the audience will get to watch it happen. This forthcoming reality program is now under production and will shortly make its Prime Video debut.
“I’m excited to launch Prime Video’s reality series Mission Start Ab, which celebrates the inspiring spirit of India’s grassroots entrepreneurs. According to Shri Ajay Kumar Sood, Principal Scientific Adviser, Government of India, this engrossing series will act as a potent platform, exposing the remarkable tales of those pushing social change via innovation. “I’m confident that it will present India’s grassroots innovators with a wealth of educational opportunities, give them insightful knowledge about sustainable start-up procedures, and help them find the proper investors. The show moreover pledges to amuse viewers while fostering the expansion of our country’s grassroots innovation ecosystem.
“At Prime Video, our purpose has always been to be an agent of positive change and a direct and indirect supporter of the Indian economy. Mission Start Ab is a ground-breaking television series, and we are immensely happy to work with the Office of the PSA, Government of India, to make it a reality. This partnership between the Office of the PSA, the Indian government, and Prime Video marks a new step in the journey that began earlier this year when Amazon India signed a Letter of Engagement (LoE) with the Ministry of Information and Broadcasting (MIB) to foster the expansion of India’s creative economy. As we develop new formats that enable business owners, producers, and innovators to broaden their horizons through our service, this significant collaboration serves as an example of our dedication to the nation and our viewers. Our goal with Mission Start Ab is to not only spotlight local innovations happening all over the country but also to support the dreams of many young Indians by following the path of some of the most innovative brains in India”.
Amazon has put a lot of effort into supporting and fostering entrepreneurs in India. We have undertaken a variety of measures to support India’s start-up ecosystem throughout the years. According to Chetan Krishnaswamy, vice president of public policy at Amazon India, “Today, we are thrilled to unveil this Amazon Original show on Prime Video, in cooperation with the Office of Principal Scientific Adviser, Government of India, we think that this program will encourage a lot of people to pursue entrepreneurship and help the government’s “Start-up India” initiative grow”.
In addition to being a well-known actor and successful businesswoman, Alia Bhatt also works as an investor. She attended the event to discuss her experiences as an entrepreneur. While there are many brilliant ideas and aspirational young founders around us, it takes a particular type of dedication to convert that idea into reality, assemble the proper team, find the right mentors, raise finance, and create something out of nothing, she said ” I appreciate the Office of the PSA, the Government of India, and Prime Video India for launching Mission Start Ab to support and empower entrepreneurs. I believe this effort may make a significant impact on the nation’s expanding start-up ecosystem”.
